Build

All the resources you need to test ideas, acquire customers, hire employees, and market your product or services.


TESTING YOUR IDEA & WEBSITE

BI_SBN_WebIllos_V1_blueprints.png

How to Test Ideas Before Launching [Business News Daily] Six steps to help you make sure demand exists for your product or service before you launch it

How to Launch and Test a Minimum Viable Product [ScaleMyBusiness] A Minimum Viable Product (MVP) is scaled-back version of a new product or website that can be tested with users before further development occurs

How to Validate Interest in a Product or Service Using Social Media and Online Tools [Shopify] Good info on using Facebook Ad Tools to estimate market size and build a list of customers

How to Use Google Analytics [SBN] Our 4½ Minute Guide to Google Analytics explains the dashboard, terminology, and major features


Customer Acquisition & Online Marketing

BI_SBN_WebIllos_V1_logistics.png

How to Acquire Customers [Startup Guide] Great step-by-step guide to help you plot out your customer acquisition strategy

How To Get Your First 100 Email Subscribers [OkDork] Email is more valuable than social networks in bringing visitors back to your site

How To Create a Business Page and Place an Ad on Facebook [Facebook] Facebook is one of the best resources available to reach your target audience

How Should You Use Facebook to Support Your Business [HubSpot] Facebook is one of the best resources available to reach narrowly targeted audiences

How to Create a Twitter Business Profile and Place an Ad [Twitter] Twitter can help you reach customers around the world

How to Use Twitter for Business and Marketing [SocialMediaExaminer] A checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results.

How Does Retargeting Work? [Noah Kagan] Retargeting lets you attract interested customers and capture additional revenue

What Are The Benefits of Blogging for Business and Marketing? [HubSpot] Good explanation of how blog posts can be used to draw users to your website

How to Create Great Content That Drives Traffic [OkDork] Reverse engineer successful blogs in your industry

What Do You Need to Know About SEO [Noah Kagan] Great introduction to search engine optimization and how it impacts your traffic


Assemble Your Team

BI_SBN_WebIllos_V1_digital.png

Why Should You Use Coworking Spaces? [Chase] A great option for cost saving, networking, and employee flexibility

How to Hire and Retain Employees Goods tips on everything from working with contractors to performing background checks

What Government and Tax Forms Do You Need When Hiring Employees? [IRS] Includes the Form I-9 and Form W-4

What Other Forms Do You Need for Hiring Employees? [BusinessKnowHow] Costs $19.95, but contains all of the basic forms you'll need to onboard new employees

How Can You Use LinkedIn to Recruit Employees [Entrepreneur] Explains the benefits of LI's paid recruiting solutions

What Benefits Do You Need to Offer Employees? [Entrepreneur] Outlines legal requirements and best practices