When you opened up, say, a new pizzeria, you called the main city paper and the weekly alternative paper and took out quarter-page ads announcing that your establishment was open for business.
Imagine you opened a store—say, a supermarket filled with fresh produce and household products. As the owner of this store, you would naturally check the register at the end of the day to find out how much money you'd made and how many total sales you'd completed. You would also carefully track the inventory to find out which items were selling and which were collecting dust on the shelves.
Talk to any entrepreneur who has run a business or startup, and they'll tell you there are a thousand tips and tricks they learned through trial and error that they wish they had known at launch. That earned knowledge includes what tools and apps to invest in to get an operation up and running and provide customers with a reliable level of service.
Nothing is certain but death… and changes in the tax code. Even if you pay a hefty sum to an accountant to handle your books and tax filings, it's important that every small business owner be aware of key changes in policy that could impact your bottom line. If you're not paying attention to relevant legislation in Washington, you could miss out on a huge deduction—or incur a huge penalty.