Twitter is a great platform for professionals because it allows you stay informed on industry trends and to share your ideas and opinions with fellow entrepreneurs across the globe. The service is also a great tool for making connections with people who might not otherwise follow you on Facebook or LinkedIn. You can build a lot of relationships in just 140 characters!
Facebook is probably the first social network you joined, but one of the last you'd use for professional networking. Facebook is trying to change that, though, and is gradually moving toward more career-oriented features, including allotting more space to work and education information. If nothing else, your Facebook profile is still an important piece of professional identification—most people Google you after meeting you, and your Facebook profile is usually one of the highest results.
If you want to improve your communication and networking skills, Andrea Nierenberg is the mentor you should seek out. Nierenberg, the founder and president of Nierenberg Consulting Group, has authored and coauthored numerous books on networking, and is an in-demand speaker at professional development and marketing and sales events.
If business leaders made a list of terms used a lot but worked on a little, networking would come in first. I like to think of networking as sort of a cosmic AirBnB: “Have a spare minute that I can rent?” Or maybe early eBay: “I’ll trade you my bit of knowledge on marketing for your bit of knowledge on accounting.”