There are countless reasons for businesses to sell their product through online marketplaces, but here's the most important one: when shoppers want to buy something online, they increasingly start their searches with Amazon instead of Google. If you're counting on customers finding your product through search, then you're not maximizing your brand exposure.
Americans may be divided politically, but they remain more united than ever in support of e-commerce. U.S. consumers will spend an estimated $394 billion on online sales in 2016, according to research and advisory firm Forrester Research.
Welcome back to our Small Business Spotlight series, where we profile innovative small businesses and startups across the country and identify lessons from their operations, strategies, and growth.
Our newest profile takes a look at Fundbox, a San Francisco-based alternative financing startup that leverages deep data analytics to accelerate cash flow and clear invoices for small businesses. Fundbox allows owners to get advances instantly and securely in the exact amount of each invoice, instead of waiting the normal 30, 60, or 90 days to get paid.
Our newest profile takes a look at Social Ice Incorporated, a North Texas-based company which creates wine-infused popsicles. Social Ice is the brainchild of Michael Seyfried, a former futures trader who left the world of finance to pursue his vision of icy alcoholic treats. Mike debuted the popsicles in 2011 at the Texas State Fair and was so overwhelmed by the response that he knew he had a winning product on his hands.
I recently had the opportunity to promote an exceptional member of our team that I have no doubt is going places. I followed up his promotion with some recommendations based on my own experiences over the years. With that in mind, I'm sharing with you as well.
Whether you are creating a business from the ground up or expanding and developing your existing operation, a business plan covering the next three-to-five years is critical for tracking the success of your entrepreneurial vision.
Twitter is a great platform for professionals because it allows you stay informed on industry trends and to share your ideas and opinions with fellow entrepreneurs across the globe. The service is also a great tool for making connections with people who might not otherwise follow you on Facebook or LinkedIn. You can build a lot of relationships in just 140 characters!
Facebook is probably the first social network you joined, but one of the last you'd use for professional networking. Facebook is trying to change that, though, and is gradually moving toward more career-oriented features, including allotting more space to work and education information. If nothing else, your Facebook profile is still an important piece of professional identification—most people Google you after meeting you, and your Facebook profile is usually one of the highest results.